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Mobile, Money, Keys. It’s a phrase nearly all of us repeat at least once a day, but it goes to show just how important having your phone with you, as the principle personal and portable interface between you and the world, has become. That’s why OPR is thrilled to be working with 2ergo, an extraordinarily dynamic global company, that is really leading the way in the mobile marketing communications arena and is at the forefront of the interaction between telecommunications, marketing, entertainment, information and the mobile lifestyles that are coming to define the 21^st century.

As a leading international provider of integrated mobile products and services with a focus on mobile marketing, mobile business solutions and mobile entertainment the company has delivered a whole range of innovative solutions for mobile network operators, marketing agencies and brands and included Fox News, O2, Yahoo, Audi and Phones4u as clients.

The company’s group managing director, Chris Brassington, has over 20 years of IT, e-commerce and telecoms experience and is not just ready to evangelize on the use of the mobile channel for marketers and business, but also the benefits that can be harnessed when mobile comms are used to support the goals of charities and civil society, and not to mention a startling insight to the different patterns of use and mobile cultures (read any keitai shousetsu lately?) that mark out one country from the next.

Working on a retainer basis OPR’s 2ergo campaign starts in July. Central to the campaign will be developing and telling the 2ergo story and marking the company out as unparalled go-to experts in the field of mobile marketing communications. 2ergo has a significant presence across MNOs/MVNOs, as well as working with high profile clients in the Public Sector and the worlds of Retail, Finance, Media and Entertainment. Ogilvy Group UK already offers 2ergo mobile technology to its clients.

Ross will provide strategic leadership and manage existing key client relationships, such as FM Global and LexisNexis.  He will also concentrate on Ogilvy PR’s ongoing CSR practice as well as managing the launch of OgilvyEarth.  Ross reports to Ogilvy PR’s EAME managing director Ash Coleman-Smith.

Ross was previously international practice group director at Edelman JCPR.  Prior to that Ross led a network of 35 country agencies for Edelman’s global Royal Dutch Shell account. During his eight years at Weber Shandwick, Ross was client leader for the EMEA ExxonMobil and the UK Siemens accounts. He has won multiple industry awards, including the IPRA Award for the Best Government Campaign for the 2004 European Parliament Election.

“I liked Ross’ hunger and passion for our business and was impressed with his tremendous experience in steering international account teams for big multinational clients. With the London office continuing to grow and the market becoming even more competitive he will play a key role in the next stage of the corporate team’s development,” says Ash.