Our EMEA managing director Ash Coleman-Smith recently spoke to the The Times journalist Carly Chynoweth on how to make pro bono work for UK companies. Along with other communications industry experts, Ash gives some very useful top tips. In short, pro bono has to be right for your company’s line of business and has to sit in well with your company’s long-term plans. Last but not least, it has to be an organised process.
