Ogilvy PR London is delighted to have been appointed to help launch the planet’s first low carbon restaurant – Otarian. The world’s first sustainable restaurant chain opened with a star-studded bash last weekend in New York and is due to hit London in May, with outlets in Shaftesbury Avenue, Wardour and Regent Street.
Otarian, a new, boutique, fast-casual restaurant chain, is set to change the face of the London and New York food scenes this spring, becoming the first global chain to carbon footprint every menu item to internationally recognised standards.
The new concept places sustainability at its heart, fusing a passion for the environment with a passion for great food to create a mouth watering dining experience that is also good for the planet.
‘Carbon Saving Combos’ – Roasted Tomato Soup + Penne O Gratin + Choc O Mousse – saves 4.1 kg CO2e [US = 4.0]. This equation is based on the concept that Otarian will provide at least 3 kg carbon savings compared to equivalent meat based dishes. Saving 3kg of carbon per week would offset 20% of the carbon created by a typical Brit’s daily food consumption. How deliciously responsible!
Providing communications for an ethical brand like Otarian is a challenge because today’s media is sceptical when it comes to the environment. Partnering with our sister sustainability practice OgilvyEarth, we aim to produce a communications package working alongside environmental consultancy Tomorrow’s Company that advises our clients on bringing sustainability to the core of their business.
Get yourself down there and try their delicious, healthy food. As an added bonus use a water cooler moment to boast about your environmental credentials!
