Last night the biggest names in the PR industry gathered in the Roundhouse Theatre in Camden for one of the most important evenings in the PR awards calendar – The 2009 EMEA Sabre Awards.
Following a champagne reception in the stalls of the theatre, the agencies were invited to take their places for the start of the awards. Representing Ogilvy PR London were Clare Gibbins, Clair Whitefield, Rachael Rees, Blair Metcalfe and Lindsey Reaney. We were joined also by our colleagues from OgilvyHealth PR, SPN Ogilvy (Russia) and Ogilvy PR Czech Republic.
The night was a triumph – Ogilvy PR London alone was nominated for six awards covering the length and breadth of our PR offering from Tech to CSR, Corporate to Consumer Marketing.
The nominations celebrated work across clients from all practices including Mattel, Unilever, FremantleMedia, EMBRATUR and a special mention for our environmental product OgilvyEarth; which received particular praise in light of the very successful Hopenhagen project (below) for the COP15 climate conference in Copenhagen last year.
The consumer team were the real winners of the evening however, collecting a Sabre Award for Best Household Product for the team’s work on the Unilever Cleaner Planet Plan, an environmental initiative which launched in 2009 across the laundry category and which includes huge household names such as Persil, Surf and Comfort. The team also collected a Bronze Award for Media Placement thanks to The EMBRATUR Taste of Brazil Project which saw journalist Charles Campion complete the mean feat of touring over 20 Brazilian restaurants over 4 days and which secured coverage with London Evening Standard, the Financial Times and Guardian Unlimited.
An enjoyable evening was had by all – the team chowed down on an interesting dinner consisting of a trio of peas, vanilla and lime mash and a stuffed cabbage; excitedly tweeted from their table and had a little dance before turning in for the evening .
With a total of six awards won by the Ogilvy PR Worldwide team, the team emerged from the awards as one of the big winners of the evening alongside fellow PR giants such as Fleischman-Hillard, Frank PR and Weber Shandwick.
So who won what?
- Thinking of You – Kyivstar with SPN Ogilvy (Employee Communications category)
- The Cleaner Planet Plan - Unilever with Ogilvy PR London (Non-Corporate Charities and Not for Profits)
- Hopenhagen - United Nations with Mannov representing Ogilvy (Poster/Calendar Photography)
- Exploring the ‘truth’ behind Psoriasis - Wyeth Pharmaceuticals with OgilvyHealth PR (Website);
- Hopenhagen - United Nations with Mannov representing Ogilvy (Media Placement)
- Taste of Brazil - EMBRATUR with Ogilvy PR London (Media Placement)
