Despite the sweltering heat on Friday, the Ogilvy PR team heard some inspiring stories at the Idea Shop East and got very excited about our discipline in the short talk we gave on “How To Make PR Work for You” (following on from Ogilvy comms head Kevin’s talk on the Thursday night on “Everything You Ever Wanted To Know About PR But Were Afraid To Ask”) and our various heroes and anti-heroes (Alistair Campbell and Ryanair, that’s you).
We talked to representatives from two organisations that are doing some genuinely innovative work in their respective (very different) fields:
CAADA (Co-ordinated Action Against Domestic Abuse) is a national charity working to prevent domestic abuse, by supporting the work of different agencies such as police and social services. For instance, they developed the MARAC (multi-agency risk assessment conference) programme, which has saved the lives of hundreds of thousands of women and children. We were struck by how much this chimed with the new Government’s call for public services to stretch their coffers further while delivering the same result, since the MARAC initiative also helps save millions of taxpayers’ money.
Together with Sam Brown, CAADA’s Head of Communications, we explored ways to help a complex set of audiences better understand that the tragedy of domestic abuse does really affect everyone.
The team at Screen Deep create events and experiences in film, theatre, music, games and live events, from the Red Restaurant 1930s jazz experience in Brighton to the interactive pop-up cinema Touch It. Quite frankly they ooze creativity, so it was up to us to help identify best way to seed their future projects to key influencers and potential new audiences. Watch out for them – they’re coming soon to East London…
