Ogilvy Public Relations in London has been appointed by US watch company Bulova Corporation, as it launches in the UK.
Earlier this year the corporation announced the establishment of a wholly-owned subsidiary responsible for the UK and Irish markets, called Bulova UK. The launch will be supported by approximately £1m in initial capital.
Ogilvy will be promoting Bulova products to trade and consumers with a programme of media and influencer relations.
The agency will focus on the brand’s heritage of design and style, combined with technology.
Ogilvy senior director Ross Cathcart says: “Bulova is an incredibly popular and well- established brand in the US and we aim to translate that success to the UK and beyond.”
