As part of our 30th Anniversary celebrations this year, Ogilvy PR was set a challenge by our Global CEO, Chris Graves. A competition was devised for anyone under the age of 30 across our 70+ offices around the world to answer the question of ‘What will Ogilvy PR look like in 2040?’
Reflecting on the enormity of what has happened since the 1980s in communications and media, this was not an easy task and with an open brief and accessibility to any media, it was time for our young minds to get their creative juices flowing.
And now for the clever bit….our very own graduate, Kate Woodruff, decided to construct a 30 verse poem based on her perspective, not just from PR but as an Ogilvy Fellow. As a fellow, Kate has had exposure to the work in all of the Ogilvy companies and access to some of the greatest minds working in communications today. To this end, she tracked down some of the key figures across the entire Ogilvy group and WPP network – including personal idol Jon Steel – asking where they thought communications would be and how PR would fit into the mix 30 years into the future. These conversations formed the basis of her entry.
In her own words, Kate noted, ‘We at Ogilvy PR London are continuously looking for ways to tell a story – from the anecdotes we tell journalists, to the way we package our ideas to our clients, to how we structure a pitch – the aim is to always, always tell a good story. My story is in the form of a poem: 30 verses to celebrate 30 years of greatness, in anticipation of the next 30 years to come. Poetry is a classic and timeless method of storytelling and one that is often forgotten amidst the other modern channels of communication. In a century where there are more and more ways of communicating a message, thanks to creativity and new technologies, it’s important not to leave those traditional ones behind.’
And what a storyteller she turned out to be, winning the coveted prize for the entire EAME region. The UK may get nil points at Eurovision, but when it comes to PR, we clearly rock! Huge congratulations Kate!
To view Kate’s award winning entry, please click on the following link http://www.ogilvy.co.uk/ogilvy-public-relations/magnum-oprus/