Another year has crashed upon us. So what’s next? What’s 2011 all about? The noughties are over and we are truly entering a digital age. You can check out a colleague in Hong Kong on Linkedin. See what events they are attending on Facebook, and view photos after the fact. Information hurtles around the globe from the sublime to the mundane ‘to have honey or brown sugar on my porridge this morning?’ ‘Do you tweet? Is now an acknowledged sentence in political, social and corporate discourse.
This sentence may have given you indefinite time off work 20 years ago. Yet it is still somewhat oxymoronic that despite the greatest level of global connectivity in the history of humanity, humans are becoming more isolated than ever before. So, what to make of it all? The answer most probably is, social media is here to stay.
The digital age will continue to increase content and a desire for consuming even greater amounts of digital content.
For some time, Ogilvy PR’s social media team have been considering how best to maximise client exposure in a world where new found connectedness and the historically deep cultural differences of the global community are colliding with as yet unknown consequences.
To this end, our event on January 19th Social Media: Beyond Borders has brought together some of the foremost thinkers in this field to discuss in an open forum the various and perplexing questions facing people, companies and societies embracing the new tools of social media. Is social media consumption the same in London and Washington? Which nationality tweets the most? And, are we seeing a mass democratisation of content, contact and connection? If so, what do we do with it?
Our speakers: Michael Darragh, Head of 360° Digital Influence at Ogilvy London, Nick Sharples, Director of Corporate Communications at Sony and Philip Young, Senior lecturer in PR and Media Ethics at the University of Sunderland will try and unravel some of this unknown and engage in a debate which we hope will be enlightening and interesting.
Plus, there’s champagne!
