You will be green with envy to hear of the new talent sitting amongst us. Kathleen Enright is our first UK practice head of OgilvyEarth (www.ogilvyearth.com), Ogilvy’s global sustainability marketing consultancy.
With over seven years’ experience in social marketing and sustainable development in Europe, Asia and North America, Kathleen will be responsible for providing sustainability expertise and applying the Ogilvy Earth tools across all departments within the Ogilvy Group. She’s part of a dynamic “task force”, to challenge clients (existing and new) on their sustainability issues and help them promote their sustainability products and engagements in the best way possible.
“Sustainability is a fantastic opportunity to use our combined expertise as a force for good. In bringing together Ogilvy’s marketing and creative masterminds to work on sustainability issues we are in a unique position to help our clients expand the business case for sustainability and create added brand value. – Promoting responsible consumption without even using the ‘S’ word. Ogilvy sees this as an integral part of business and that’s why I’m here! And working with Ogilvy PR is a great place to start the conversation”
Ross Cathcart, UK Head of Office, adds: “Having Kathleen on a board is a logical step in our drive to always be forward-thinking and to help our clients grow their business both in volume and in value. We see sustainability not only as a business imperative but as a great opportunity to work closely with new and existing clients to provide simple and creative solutions to complex and often technical issues.”
Kathleen gives the green light on 5 Sustainability Probes:
1. Which industry is leading the way in sustainability: Retailers
2. Which industry is dragging its feet: Communications and Service providers in general
3. The brand campaign in the last 12 months that really stands out for you: Volkswagen ad “you can’t live without CO2″ http://www.youtube.com/watch?v=4SYugLGQpm0
4. What is one act we can all do right now to keep moving in the right direction: Open a discussion with suppliers
5. Who is your sustainability hero: Homer Simpson! Contact Kathleen to find out why – Kathleen.enright@ogilvy.com
