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Ogilvy PR London’s Broadcast team celebrated an outstanding win at the CIPR Excellence Awards last night for their World Scrabble Championships campaign.

Sally Sykes, President of the CIPR, said: “Winning a CIPR Excellence Award is the ultimate public relations accolade and I would like to extend my warmest congratulations to all of this evening’s winners. The competition was fiercer than ever, producing exceptionally high quality entries – which are particularly impressive considering the economic challenges we continue to face. Tonight is a reminder of the contribution excellent public relations makes to business and growth.”

Scrabble became best in class by delivering a broadcast campaign which combined both global broadcast and online outreach. Ogilvy PR London’s broadcast team developed a strategy that combined the development of creative video content and multi-lingual editorial engagement to ensure the Championships were a major news story around the world.

Through timely content deployment the campaign achieved top tier international coverage which directly impacted worldwide sales.

• Global coverage reached over 244 million people, with an ROI of 137:1 against target AVE

• 19% increase in global sales during the week of activity, and a 12% uplift the following week

In an age of social media and fantasy gaming, the campaign demonstrated how a veteran board game can still be relevant and engaging.

A great result for a great piece of work!

The hotly anticipated PRWeek’s Top 150 PR Consultancies league table – the most authoritative analysis of the British PR and comms industry – is finally out. Ogilvy Public Relations and Ogilvy HealthPR have risen impressively up the ranks to secure a spot in the top 15, a significant climb from 2011.

This is a real success story for our agency in an industry hit by recession, and is testament to the extremely hard work of the Ogilvy PR teams.

Last year saw Ogilvy PR achieve substantial growth in revenue and workforce, and the addition of a host of blue chip clients to our roster such as BP, Diageo, UPS and Ford.

Ogilvy HealthPR further strengthened their offer through the launch of new dedicated divisions for Market Access and Digital Health. Growth was driven through global communications for a record four new pharmaceutical brand launches and new business wins with Pfizer and Boehringer Ingelheim.

Together we also achieved a record year in industry awards, having won or been nominated for over 32.  Impressive.

But it mustn’t end there! Ogilvy PR UK Managing Director Michael Frohlich maintains momentum adding that we must continue “to grow our presence in the UK and be known for our enviable client list, exceptional talent and exciting work.We will continue to drive influence at an ever increasing scale.”

Time to crack open the champers and celebrate like true media-darlings!

On Tuesday 1 May 2012, Ogilvy Public Relations announced the appointment of Phil Reay-Smith in the newly created role Head of Media for Ogilvy PR/London.

Joining from ITV where he served as Consumer Editor of Daybreak, Reay-Smith brings more than a decade of newsroom experience and writing for national newspapers. An experienced journalist and story-teller, Reay-Smith provides Ogilvy PR with superior understanding of what news editors require and how Ogilvy’s clients can engage more effectively with them. In his new role, Reay-Smith will be a key member of the London leadership team, and alongside the recently appointed MD (Michael Frohlich), will be responsible for building on the company’s recent success and driving its continued growth.

Reay-Smith’s key remit will be to improve how the agency works with the media by developing effective strategies and programmes which demonstrate Ogilvy’s media prowess.  His extensive background in broadcast will address the increasing need for companies to become content creators, with visual content now recognised as a key form of mass consumer engagement.

Michael Frohlich, UK Managing Director said:

“Media Relations is a core product offering for Ogilvy PR and Phil will play a vital role in ensuring the quality, creativity and effectiveness of our offering. Media relations are a critical part of our growing and ambitious company as we continue to drive influence at an ever increasing scale. We are excited to have a senior media figure join us with such impressive contacts across broadcasting and beyond, who is skilled in formulating stories and pitching them to a variety of audiences.”

About his appointment, Reay-Smith said:

“Having worked closely and regularly with PR teams as Consumer Editor at Daybreak, moving into communications has been a long term career goal, and I am thrilled to be joining such a globally-recognised company at a time where their momentum is so high.”

Reay-Smith’s appointment is effective immediately, adding to Ogilvy PR’s leadership team which recently saw the appointment of Michael Frohlich to UK Managing Director.

Please feel free to contact Phil on:

email:  phil.reay-smith@uk.ogilvypr.com

twitter: @philreaysmith

linkedin: http://uk.linkedin.com/in/philreaysmith