On Tuesday 1 May 2012, Ogilvy Public Relations announced the appointment of Phil Reay-Smith in the newly created role Head of Media for Ogilvy PR/London.
Joining from ITV where he served as Consumer Editor of Daybreak, Reay-Smith brings more than a decade of newsroom experience and writing for national newspapers. An experienced journalist and story-teller, Reay-Smith provides Ogilvy PR with superior understanding of what news editors require and how Ogilvy’s clients can engage more effectively with them. In his new role, Reay-Smith will be a key member of the London leadership team, and alongside the recently appointed MD (Michael Frohlich), will be responsible for building on the company’s recent success and driving its continued growth.
Reay-Smith’s key remit will be to improve how the agency works with the media by developing effective strategies and programmes which demonstrate Ogilvy’s media prowess. His extensive background in broadcast will address the increasing need for companies to become content creators, with visual content now recognised as a key form of mass consumer engagement.
Michael Frohlich, UK Managing Director said:
“Media Relations is a core product offering for Ogilvy PR and Phil will play a vital role in ensuring the quality, creativity and effectiveness of our offering. Media relations are a critical part of our growing and ambitious company as we continue to drive influence at an ever increasing scale. We are excited to have a senior media figure join us with such impressive contacts across broadcasting and beyond, who is skilled in formulating stories and pitching them to a variety of audiences.”
About his appointment, Reay-Smith said:
“Having worked closely and regularly with PR teams as Consumer Editor at Daybreak, moving into communications has been a long term career goal, and I am thrilled to be joining such a globally-recognised company at a time where their momentum is so high.”
Reay-Smith’s appointment is effective immediately, adding to Ogilvy PR’s leadership team which recently saw the appointment of Michael Frohlich to UK Managing Director.
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