by Tim Whirledge
Ogilvy Amsterdam, MTV Networks and film producers Shilo in conjunction with the Burma Arts Board came together earlier this year to produce a beautifully shot video as a message of support to the people of Burma living under the Burmese military junta. The short, haunting film was initially due to launch during the first week of May but was was held up from being released, due to a new crisis that afflicted Burma; cyclone Nargis.
The website and spot’s final title card were rescripted to change the messaging to encapsulate the new disaster that had hit the Burmese people, and the result is even more powerful. While aid to Burma has been hampered by military authorities, only this morning we read that the Burmese government is now beginning to allow foreign aid workers in regardless of nationality.
The spot was featured on Ad Age this week and is generating a large amount of buzz online having already wracked up thousands of hits on youtube, sparked conversations on Twitter, and the creation of facebook groups showing their support. A worthy cause and a video to watch out for.
