Kiersten Zweibaum has joined us here in Ogilvy PR London as Managing Director and head of our Global Corporate Practice. Welcome Kiersten!As managing director, Kiersten will provide strategic leadership for corporate clients across our global network. She specializes in helping clients build and maintain their corporate reputations, from corporate brand building through issues and crisis management, and everything in between, including employer branding, CSR, influencer relationship building and strategic media relations. Kiersten comes to Ogilvy PR from GCI Group, where she was the director of its global corporate practice. With nearly 20 years of experience, she brings strong expertise in building the corporate reputations of her clients and leading multi-national teams. While at GCI Group, Kiersten was responsible for the operational and business leadership of the practice and focused on clients such as Darden Restaurants, CitiSmithBarney, Nike, British Airways and Goodman, among others. Prior to joining GCI Group, Zweibaum was at Ketchum where she served as Senior Vice President and Associate Director of its Corporate Practice. She has advised such clients as HSBC, American Express, FedEx, Delta Air Lines, First Data Corp, Borders Books & Music and more. Kiersten’s first day with us was on April 7. She will be based in our London office, but will have the opportunity to work with all of the offices across the network.
