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UK conservation charity, Elephant Family, has selected Ogilvy PR London to help launch a major fundraising campaign to protect the habitat of the endangered Asian elephant. Our Ogilvy PR consumer marketing team will provide strategic counsel, creative programme development and media relations support to the in-house Elephant Family PR team as they prepare for a star-studded celebrity launch next summer.

The Elephant Family charity has a truly innovative approach to conservation. Londoners can look forward to spectacular and very striking visual display next year. For Ogilvy PR this new brief is a fantastic opportunity to flex our creativity in support of a worthy cause.

Elephant Parade will see over 250 brightly painted fiberglass elephants appear in London in May, June and July 2010. Each elephant will be decorated by an artist, designer or celebrity and sponsored by a business or individual, raising in excess of £1 million for conservation projects across Asia. Funds will go towards securing vital wildlife habitat and “corridors” that link patches of fragmented habitat together, giving the animals the essential space they require to roam.

Have a look at what PR Week are saying about our latest client win.

Mobile, Money, Keys. It’s a phrase nearly all of us repeat at least once a day, but it goes to show just how important having your phone with you, as the principle personal and portable interface between you and the world, has become. That’s why OPR is thrilled to be working with 2ergo, an extraordinarily dynamic global company, that is really leading the way in the mobile marketing communications arena and is at the forefront of the interaction between telecommunications, marketing, entertainment, information and the mobile lifestyles that are coming to define the 21^st century.

As a leading international provider of integrated mobile products and services with a focus on mobile marketing, mobile business solutions and mobile entertainment the company has delivered a whole range of innovative solutions for mobile network operators, marketing agencies and brands and included Fox News, O2, Yahoo, Audi and Phones4u as clients.

The company’s group managing director, Chris Brassington, has over 20 years of IT, e-commerce and telecoms experience and is not just ready to evangelize on the use of the mobile channel for marketers and business, but also the benefits that can be harnessed when mobile comms are used to support the goals of charities and civil society, and not to mention a startling insight to the different patterns of use and mobile cultures (read any keitai shousetsu lately?) that mark out one country from the next.

Working on a retainer basis OPR’s 2ergo campaign starts in July. Central to the campaign will be developing and telling the 2ergo story and marking the company out as unparalled go-to experts in the field of mobile marketing communications. 2ergo has a significant presence across MNOs/MVNOs, as well as working with high profile clients in the Public Sector and the worlds of Retail, Finance, Media and Entertainment. Ogilvy Group UK already offers 2ergo mobile technology to its clients.

by Rachael King 

HCC (Meat Promotion Wales) has selected Ogilvy PR as its new consumer PR agency for Welsh Lamb. We won the business after a 5 way pitch and will now be implementing a year long consumer campaign highlighting the provenance of Welsh Lamb.

Bill Joyce, HCC’s Marketing Manager said: “We are delighted to be working with Ogilvy PR. Their understanding of and passion for the food arena, along with their innovative yet results oriented ideas made them the natural choice for Welsh Lamb.”

Our campaign will focus on communicating the quality and uniqueness of Welsh Lamb to all those Hugh Fearnley Wiitingstall loving, Borough Market shopping, Observer Food Monthly reading foodie types. It will combine traditional media relations activity with digital and experiential work.

As our MD for EMEA Ash Coleman-Smith said “We are thrilled to be working with a product that is renowned for its quality “, and there is no one more thrilled than the team who will be working on the brand. They’re such foodies that they’ve held office baking competitions, plus they’re very much looking forward to getting out in the gorgeous Welsh countryside, a farm visit is already being planned!

by Tim Whirledge 

Good news- here at Ogilvy PR in London, we’ve been selected as Agency of Record for Embratur, the Brazilian Tourism Board.

We’ve been chosen to showcase the diversity and affordability of Brazil as a holiday destination to Blighty holiday makers. The team will support Embratur’s consumer marketing and trade activities at key industry events including World Travel Market in November.

Chris Fuzinatto, Director of the Brazilian Tourist Office in London said, “Ogilvy PR London was a natural choice to implement and coordinate our UK activities because of their understanding of and passion for the travel sector as well as their proven experience in delivering results.  We look forward to sharing our story so that people can discover the many hidden wonders of Brazil.” 

Our very own Rosie Robbins added, “Embratur’s sponsorship of the London Bossa Nova Festival in early July will be a swinging start to our campaign”.

Rosie, (for those of you who aren’t travel and tourism journos!) is our travel and tourism specialist here in the Wharf and claims to be able to speak fluent Spanish and Portugese. She qualifies this having had “a bit of banter” during an earlier campaign for Embratur, with none other than Brazilian World Cup winning legend Carlos Alberto, listening to him talk through his 1970 ‘wonder goal‘! It’s a terrible existence hey Rosie; all that South American travel and fire-side chats with living football legends?!

The aforementioned Bossa Nova festival will celebrate fifty years of the chilled-out Bossa Nova sound this year and will play host to acclaimed international musicians bringing a little bit of Rio to the South Bank. Well, nearly.

Our MD Kerrin said; “Adding such an important and beautiful country to our growing travel portfolio strengthens our reputation for providing journalists with creative and interesting ideas for travel and lifestyle stories. Furthermore, our broadcast and digital specialists will bring the sights and sounds of Brazil directly to holidaymakers surfing the ‘net looking for exciting and adventurous new destinations.”