UK conservation charity, Elephant Family, has selected Ogilvy PR London to help launch a major fundraising campaign to protect the habitat of the endangered Asian elephant. Our Ogilvy PR consumer marketing team will provide strategic counsel, creative programme development and media relations support to the in-house Elephant Family PR team as they prepare for a star-studded celebrity launch next summer.
The Elephant Family charity has a truly innovative approach to conservation. Londoners can look forward to spectacular and very striking visual display next year. For Ogilvy PR this new brief is a fantastic opportunity to flex our creativity in support of a worthy cause.
Elephant Parade will see over 250 brightly painted fiberglass elephants appear in London in May, June and July 2010. Each elephant will be decorated by an artist, designer or celebrity and sponsored by a business or individual, raising in excess of £1 million for conservation projects across Asia. Funds will go towards securing vital wildlife habitat and “corridors” that link patches of fragmented habitat together, giving the animals the essential space they require to roam.
Have a look at what PR Week are saying about our latest client win.
