We are incredibly passionate about the campaigns we are involved in and our hard work and dedication, going hand in hand with our innovative and dynamic clients, has resulted in a fruitful 2009. In no particular order, here are the top client campaigns that have excited us, inspired us, and achieved fantastic results:
Barbie’s 50th birthday broadcast project (Mattel)
2009 marked the 50th birthday of the world’s favourite doll and Mattel asked Ogilvy PR London to help kick off the party in Europe with a big bang at the International Toy Fair, Nuremberg in February this year. We combined visually compelling broadcast content with innovative digital tools, including a social media press release, to provide the media around the world with an engaging story package of Barbie’s birthday.
Future Focus digital campaign (IBM)
Ogilvy PR supported the series of ‘IBM Future Focus’ events for mid-market businesses through a social media campaign. This campaign was a first for IBM in the UK, bringing together social media interaction, video content creation and live publishing across multiple platforms. Through a programme of harnessing key influencers to contribute to the content, and integrating social media in to the onsite activities, through video, live blogging and micro blogging, IBM was able to bring an audience with relatively low social media engagement into the heart of a social campaign.
Corporate digital survey project (LexisNexis)
In order to raise the profile of information service provider LexisNexis as a corporate sponsor of the Online Information 2009 event, a survey was conducted examining people’s perceptions of the importance and influence of online information in determining their purchasing decisions. The survey results served to establish LexisNexis as a thought leader in the online social media space. We achieved positive coverage across multiple outlets, such as Brand Republic.
Rightmove iPhone app launch (2Ergo)
This trade campaign for mobile technology provider 2ergo involved working with a select number of key online influencers, technology press and mobile analysts to give them a preview of the product before it went live at an exclusive event. We also created a YouTube channel to host video content. As a result of the coverage generated about and the app, the Rightmove iPhone app shot up to first place on the UK downloads chart within days of its release. You can view some selected trade press articles on the Mobile Choice and IT Pro websites.
The Brazilian food journey campaign (Brazilian tourist board Embratur)
The campaign aimed to endorse Brazil as a tourist destination via one of its most unique cultural offerings; its food. We invited a restaurant reviewer to experience the Brazilian restaurant scene at first hand by setting up a trip to São Paulo and Rio de Janeiro with an itinerary that took in a mixture of top-end restaurants, markets, juice bars and bakeries in order to show the full spectrum of Brazilian eating. As a result of the press trip to Brazil, coverage was generated in the Financial Times, Guardian online and Evening Standard twice.
The examples above provide a small insight into the type of work we have been involved in during 2009. Here’s to what promises to be a fantastic 2010!
