• Client: Guardian News and Media
• Media: Posters, point of sale, festival handouts and other collateral
• Year: 2009

The Guardian was the national media partner of the Brighton Festival. Dialogue 141 took up the brief to create awareness of the festival in the local area and drive sales of the newspaper in the run-up to and during the event. The agency produced a poster and point-of-sale campaign to communicate the sponsorship. As a result, the festival was one of the most successful ever mounted and sales of The Guardian reached their level since September 2005.