How do we understand digital consumers better?
Ogilvy Group UK vice-chairman Rory Sutherland (above), filmed in late March 2011, provides some interesting and illuminating answers in this short clip…...
Rory Sutherland at TED 2009 as seen on CNN: Life lessons from an advertising man
In a superb TED talk broadcast on CNN, Ogilvy Group UK vice-chairman Rory Sutherland (below) asserts that a change in perceived value can be just as satisfying as what we consider ‘real’ value. Great viewing!...
Be proud: It was direct marketing (not Hollywood starlet Hayden Panettiere) that saved the whale
I know it’s a bold claim to say that DM “saved the whale”, but let me explain….. Unlike above-the-line advertising, DM is scalable. In conventional marketing, either you have a spare £5m to spend on a mass media campaign or...
