O&M’s new campaign aims to discover just what makes “my” Toblerone, Toblerone
Today Ogilvy & Mather and Kraft unveil a brand-new multi-media campaign for Toblerone. The campaign, which has a media spend of over £4m, aims to celebrate the individual rituals involved in opening and eating this chocolate icon. It kicks off...
O&M puts the car in the hands of the consumer – quite literally – with augmented reality campaign
Ford of Britain this week, at selected shopping centres nationwide, launched an augmented reality campaign featuring the new 7 seat Grand C-MAX car on JCDecaux Innovate’s mall six-sheet screens. The campaign allows people to handle and explore miniaturised 3D ‘virtual’ models of...
All you need is… O&M turns round Dove print ad super-fast in time for Valentine’s Day
As part of a large multi-national holding company (WPP plc), O&M gets a bit of an unfair press sometimes, particularly when it comes to speed, or lack thereof. Unfairly or not, small boutique ad shops are always seen as more...
IBM hand-picks OgilvyOne for Lotus Notes campaign
Late last year, seeking to overturn the misconception that Lotus Notes is just an email program, OgilvyOne London set out to intrigue business decision makers into considering what else Lotus can do by demonstrating the software’s social business capabilities. Need...
Mmm… Hellmann’s brand new “Loved Up Mash” TV and print campaign breaks nationwide today
Following on from the very successful ‘Boxing Day Feet Up Feast’ over the Christmas period, the second TV instalment of O&M’s Hellmann’s “Inspire” campaign ‘Loved Up Mash’ breaks today. The campaign opens consumers to new and exciting ways of using...
